Colorado Springs, Colorado (AP) — Colorado Springs’ newspaper, The Colorado Springs Times, has announced it will stop using digital advertising for its print editions in 2020 and instead use traditional print ads in print and online.
The decision to go digital comes after the paper’s circulation was cut in half from 5,800 to 3,500 in the past year.
The paper has struggled financially, and a recent lawsuit over the newspaper’s contract with a local television station has been a sticking point for the newspaper.
“We felt that our future depended on digital advertising, especially as our business has not only suffered financially, but also has seen the impact of that decision on our print business,” said Bob Stapleton, the newspaper publisher.
“The paper has had to choose between the economic security of print and the digital future.
We made the decision today to invest in our digital future.”
The paper will continue using traditional paper advertising through the end of 2020, said Stapletons publisher, Michael Kastner.
“We’re in a time where the newspaper is losing subscribers and is losing money,” he said.
The paper is still accepting donations through its GoFundMe page.
The newspaper’s news website, The Times, is owned by Kastners family.
The Times is owned and operated by The Colorado Press, a Denver newspaper that is part of The Denver Post Company, which is owned in part by the Denver Post Co., the Denver Broncos, PepsiCo, and the United States Postal Service.
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